Business name: Lubylu
Short description of your business:
Handmade home fragrance. Highly scented natural wax candles and melts
How long has your business been running?
Lubylu as a business has been around since 2005, initially I made bespoke cards and event stationery but loved into home fragrancing in about 2008
What made you start the business?
I’ve always been into crafty things! I love making something pretty out of raw ingredients. It used to be dolls clothes when I was little, I’ve done bead work jewellery and a bit of silver smithing – it takes time find your
niche. I still love trying new crafts though
Who is your target market?
My target markets are people who love to have pretty creations in their home, who love their homes to smell amazing, people who appreciate the quality of handmade work and who appreciate the efforts to source locally
Where do you advertise?
I don’t advertise as such as I do whole heartedly prefer to build relationships with customers, clients and suppliers as I feel this allows for a much more fruitful experience.
What is the thing you enjoy most about being a business owner?
I enjoy being able to make my own decisions – whether rightly or wrongly, they are my decisions. I love all the ideas that are around and the fact that inspiration can strike at any time.
What have you found most difficult as a small business?
Trying to do everything at once – I have learnt though that I have to let other people help me. I am very fortunate to have a great support network of family and friends who all want Lubylu to succeed. I also find it very difficult to focus on a few ideas at a time, as mentioned above there is so much inspiration to be found everywhere that it’s tricky to keep to a few ideas at any one time!
Where would you like the business to be in 5 years time?
Lubylu will be a household brand name for handmade home fragrance in 5 years – that’s the mission!
If you had to start again, what would you do differently?
Not really as I feel that all experiences have their value and therefore they must be taken as lessons. I do think I’d have more confidence in myself though and maybe aim higher sooner.
What tips do you have for anyone looking to start a small business?
Read, research, talk to people (it’s called networking these days but it’s good old fashioned chatting). Don’t be afraid to aim high or to make mistakes but make sure you learn from them. Believe in yourself but listen
to advice even if you don’t feel you need to hear it. Things happen for a reason and when the time is right, you’ll know it.
Part of my ethos for Lubylu is to be a business which helps other businesses, especially those locally and in the UK. I do my best to source raw ingredients from UK suppliers, there are some which can’t be made in
the UK at the present but I’m doing what I can for now.
I strongly believe that if you do things for the right reasons, the benefit will come to you and those around you.
I am passionate about helping others where I can, giving advice on social media, networking, marketing and other elements of setting a micro enterprise which other people just starting out nay find very daunting.