October business of the month – Kiddy Shack

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Business name:

Kiddy Shack

Website:

www.kiddy-shack.co.uk

Short description of your business:

The Home of handcrafted nursery accessories and other gifts for children and for your home. All toys made by Kiddy Shack are CE marked making them safe for even the smallest of hands… 🙂

How long has your business been running?

Kiddy Shack was started in February 2014 with only a few items and now we have a huge range of toys and gifts for mainly children and also some gifts for the grown-ups too.

What made you start the business?

I always loved creating and making and learnt sewing at a young age from my grandmother. It was a skill for life and I intend to teach my daughters too. I enjoy making my toys and gifts and when I do it doesn’t feel like I am “working”. I am having fun… And to do something you like and getting paid must be the best job in the world.

Who is your target market?

My items are mainly for children so my target market would be the mums and dads who value handmade and unique instead of mass produced.

Where do you advertise?

I advertise on Facebook in various groups and attend craft fairs in my local area which also helps to put the name out..

What is the thing you enjoy most about being a business owner?

I love the working hours of course although it is not considered work as such as I am having so much fun in the meantime :). Being my own “boss” is also lovely and the best bonus for me is a returning customer. That means they liked the first item I made and trust me with making a special gift for their loved ones.

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What have you found most difficult as a small business?

Advertising is a bit hit an miss I never know where to start with marketing and this is the area I would need to improve.

Where would you like the business to be in 5 years time?

I would like my makes to be stocked in small gift shops and my big dream is to open a shop somewhere I can sell my own makes as well as teach people sewing.

If you had to start again, what would you do differently?

I would probably do the same thing I just did. Everything I’ve done led to another thing and they all turned into something new and exciting… 🙂

What tips do you have for anyone looking to start a small business?

Just one: Go for it!! don’t think it is difficult. There are a lot of people out there stuck in jobs they don’t like and keep thinking about doing something else. If you have an idea or a talent just start up and with time and some (hard) work your small business can turn into something which will support you and your family.

Facebook: www.facebook.com/kiddyshackstore
Twitter www.twitter.com/kiddy_shack
Pinterest: www.pinterest.com/kiddyshack11
Instagram: www.instagram.com/kiddyshack

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